Long's post about talking to customers sparked my interest due to my current thesis work surrounding CRM packages. It raises a very interesting question, and that is do these companies genuinely not care or are they not capable of caring? A company can Read More

This is a cross-post from my blog.A lot of companies out there, and especially IT companies, just don’t understand the concept of communicating with its customers. “Communicating” should not just imply transmitting a press release every few Read More